The Opportunity
Archistar approached We Discover to rethink and redesign their core product to improve usability, by providing a flexible design and product framework to which they can add new features in the future. As features were being added onto the existing product it became quite bloated and hard to use and had created a very complicated and confusing new user onboarding experience. By redesigning the experience Archistar could allow users to sign up for trials and purchase online, significantly lowering the cost of acquiring and onboarding new customers which is currently done by a large and costly sales team.