Finder.com.au engaged We Discover to bring our research led design approach to improve usability and conversions across their global sites.
We began with a redesign of selected pages across several countries with a “template” approach. If key templates tested well, then these would be rolled out to other sections of the site.
We first targeted the Credit Card review pages as a “template” to redesign, and the business success metrics were very clear – to increase conversions on the redirects to vendor sites, plus increase end-to-end conversions (i.e. someone actually signing up for a credit card).