Block8 / Hutly

  • UX Research
  • Product Strategy
  • UX/UI Design
  • Development

Hutly is a smart tenancy platform that is simplifying contract management for landlords, owners and tenants alike.

The Opportunity

The current way property rental contracts are done is cumbersome, time-consuming and confusing for all parties involved and Hutly saw an opportunity to innovate a process and tenant experience that had not changed in a very long time.

We Discover partnered with Block8 – a leading venture studio, to design and develop a new platform for Hutly. The outcome was to validate the problem/solution space and design and build an MVP to be released to the market in 9 months.

What We Did

Using a lean UX research approach, we began by conducting qualitative research with users, allowing us to get a full understanding of the problem space. The results were clear and gave the business significant validation in order to shift Hutly’s product strategy and direction. Using insights from our user research and input from key stakeholders, SME’s and Block8’s delivery team, we planned and facilitated a number of workshops and ideation sessions, formulating new experiments to test.

Final testing of these experiments provided the validation and data needed to prioritise Hutly’s MVP and product experience. The validated prototypes were then prepared for the delivery phase from which we worked alongside Block8’s engineering team in a Product Design and Strategy role to deliver the new Hutly product to market. 

The Outcome

We redefined Hutly’s product offering through a new validated value proposition, with a better-suited product-to-market fit. In addition, we redesigned Hutly’s website to promote their new product.

Hutly now has a far more unique product offering and has created the future of rental agreements, one that can grow and change with the property market and tenants’ needs. This has allowed Hutly to partner with several Real Estate entities, including REIQ (a leading body of the Queensland Real Estate industry) to roll out their product across thousands of agents.

Since Hutly launched in November 2019, it has grown the Company’s original evaluation considerably. It’s estimated that 3000+ agencies will use the product over the next 12 months and 250-500k+ tenants and landlords will experience and benefit from Hutly’s new product experience.

www.hutly.com