We redefined Igloo’s product offering through a new validated value proposition, with a better-suited product-to-market fit. In addition, we redesigned Igloo’s website to promote their new product.
Igloo now has a far more unique product offering and has created the future of rental agreements, one that can grow and change with the property market and tenants’ needs. This has allowed Igloo to partner with several Real Estate entities, including REIQ (a leading body of the Queensland Real Estate industry) to roll out their product across thousands of agents.
Since Igloo launched in November 2019, it has grown the Company’s original evaluation considerably. It’s estimated that 3000+ agencies will use the product over the next 12 months and 250-500k+ tenants and landlords will experience and benefit from Igloo’s new product experience.