Seatfrog Website

  • Research
  • UX Design
  • UI Design
  • Development

Seatfrog, is an Australian technology startup who recently raised $8 million in their Series A funding. Seatfrog are transforming the way Airlines and Rail providers sell a matrix of ancillaries from booking through to departure. Delivering a more seamless experience for passengers on-the-go to maximise ancillary revenue.

Seatfrog’s platform is fully mobile and highly personalised, targeting the peak of a passenger’s willingness to buy an ancillary product.

Awards for this project: Special Design Kudos CSSDA, Awwwards Nominee, Awwwards Honors, Awwwards Mobile Excellence


The Opportunity

As Seatfrog has grown, their website has become more and more vital. Not only for informing customers about how to use the app but also as a tool for building new business relationships.

Seatfrog was after a newer, more sophisticated design with a content management system to allow them to easily manage and add content as and when required.

What We’ve Done

We interviewed current and potential airline and rail partners around the world, to better understand how the website could help with their engagements. We also ran surveys with current Seatfrog users to better understand how we could craft the best experiences for both customers and potential business partners.

The Outcome

We designed and developed a fully responsive experience that sits on top of a content management system. The build also included SMS integration for sending app download links from desktop to your mobile phone, CRM integration,  modern ES6 javascript and custom animations

The final result is a simple, easy to use and navigable experience that focuses on providing clear information.

This was an opportunity for Seatfrog to push their branding and visual design and create a highly polished, immersive experience, with added functionality, including animation.

See the website:

We are very proud to have received awards from Good Design Awards and DesignRush for our work with Seatfrog.