What We Did
We segmented Sensei’s user groups into distinct archetypes based on assumptions made by the product team. This helped with interview recruitment. We conducted in-depth interviews with existing users, as well as potential users of Sensei.
We extracted insights including user traits, behaviours and pain points with the current experience. We uncovered various friction points for adoption, as well as the importance of certain functionalities and features. Assumptions were validated by factual user insights. We were able to evolve the user archetypes into clear segments and determine key users that organically promoted Sensei within their organisations.
Based on insights, we crafted several “How Might We” statements. We then ran an ideation workshop to help generate ideas on improving the current product.