REIMAGINING FINANCIAL RISK MANAGEMENT
Opportunity
Fiable’s existing branding and digital presence didn’t effectively showcase its pioneering capabilities, limiting its impact in the industry. They needed a refreshed brand identity, a seamless digital experience, and compelling marketing assets to reinforce their leadership position. Additionally, their product design required refinement to align with their vision and better serve their users.
WHAT WE DId
We partnered with Fiable to completely transform their brand, digital experience, and marketing assets, helping them better connect with their audience and solidify their market position.
Brand Exploration Workshops
Through hands-on workshops, we collaborated with Fiable to align on their vision, explore naming ideas, and define their brand essence. These insights guided multiple design directions, helping them refine their new identity.
Brand Identity & Creative Direction
Fiable’s identity reflects clarity, precision, and trust. The logo connects insights through dots forming an ‘F’, while a crisp, modern typeface and balanced colour palette enhance professionalism and approachability.
Website Design
Designed for clarity and usability, the website features intuitive navigation, custom illustrations, and a clean layout that reinforces trust and expertise.
Digital Platform Redesign
Workshops with Fiable shaped an improved user experience. We developed high-fidelity designs, tested solutions with stakeholders, and collaborated closely with developers to ensure seamless implementation.
Marketing Asset Designs
We created a suite of branded materials - social assets, email signatures, presentations, and document templates - to enhance Fiable’s industry presence.
Outcome
The refreshed brand and digital experience have transformed Fiable’s presence in the financial sector. The new identity positions them as a leader in financial health, while the redesigned platform and website provide a seamless and intuitive user experience.
Our work strengthened Fiable’s position in financial viability assessment by:
- Improving user engagement and platform usability
- Reinforcing their expertise through a cohesive visual identity
- Empowering businesses to confidently manage financial risk
With a sharper brand, an optimised digital experience, and enhanced marketing assets, Fiable now communicates its expertise more clearly - driving stronger engagement and industry recognition.
The impact has been immediate and significant. Stakeholders have praised the improved clarity, usability, and professional appeal of Fiable’s new brand and platform. Since launching the refreshed brand and product experience, Fiable has experienced incredible growth, doubling its client base and surpassing business targets. As their new digital presence continues to gain traction, Fiable is on track for even greater user engagement, stronger industry recognition, and sustained business growth.
OUTCOME
