A Brand Refresh for Fintech Success
Opportunity
Neo-X, originally focused on the cryptocurrency market, recently expanded its offerings to include Foreign Exchange trading. This strategic shift required redefining their target audience and creating a refreshed brand identity that bridges the gap between crypto enthusiasts and traditional traders. Our goal was to craft a cohesive brand experience that resonates with both markets, effectively communicating Neo-X’s innovative approach and broadening its appeal in the competitive trading landscape.
WHAT WE DId
The rebranding process for Neo-X began with a brand workshop to define key personas, identify unique qualities, analyze competitors, and determine the ideal visual direction. Insights revealed the need for a sleek, elegant brand that conveys simplicity and trustworthiness to appeal to both crypto and traditional trading audiences.
We developed two initial concepts, with the client selecting a light-mode design for the website to stand out from competitors and engage a corporate audience. The design emphasized minimalism, global reach, and a refined aesthetic using a green-centric palette to symbolize growth and wealth. Careful attention was given to font hierarchy, contrast, and a user-friendly experience across desktop and mobile.
In addition to a 10-page responsive website, we created comprehensive brand guidelines covering a cohesive color palette, typography, custom icons, and a scalable grid system. The rebrand extended to PowerPoint templates, email designs, social media banners, and printed assets, ensuring consistency across all platforms and touchpoints. The result was a unified, professional identity tailored for Neo-X’s expanded audience.
Outcome
By adopting this comprehensive strategy, Neo-X successfully unveiled a fresh brand identity that truly embodies their core values and resonates with their target personas. The cohesive and professional image—from their website to email communications and marketing collateral—has enabled them to connect more effectively with both their established crypto audience and new corporate clients in the FX market.
This project highlights We Discover’s strengths in website development and brand strategy. We’re thrilled to have contributed to Neo-X’s journey, helping them refine their brand voice, elevate their visual identity, and position themselves for long-term success in the fintech sector.
The collaboration between We Discover and Neo-X has driven a significant brand transformation, one that genuinely resonates with their business objectives.