BLOCKCHAIN

Designing for the future internet

Smart Token Labs (STL), is a technology startup creating a new standard for a tokenised future. Their smart token framework, TokenScript is creating the new standard in Web3 where tokens will become primary objects of ownership, identity and interaction.

Services

DESIGN THINKING

PRODUCT DESIGN

BRANDING

UX WRITING

NFT DESIGN

Explainer video by Never Sit Still

Opportunity

We were brought in to create a new parent brand to house their current ventures and products. Their technology suite consists of a framework, white-label wallet software, and NFT technologies. Our job was to align with what this new brand means, why it exists, and then create their visual identity and assets to coincide with another round of investment.

WHAT WE DId

First, we took them through our branding workshops to unpack and align them with their exact goals, value proposition, and points of differentiation. We developed their new brand positioning, logo, style guide, website design and development, presentation deck, and multiple creative assets.

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Since the launch of their new brand and website, We Discover has formed a solid partnership with STL and designed a variety of their products, including NFT artwork, social media content, animations, and 3D work for a series of STL products. We have also collaborated on partnership ventures and projects with prominent Web3 and Web2 brands.

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Outcome

Their new brand assets have since been deployed across multiple channels, resulting in a new, fresher, and consolidated brand message and identity. Smart Tokens Labs have successfully raised multiple rounds of investments.

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Our designs and branding across their multitude of projects have helped push STL as an innovator and at the forefront of Web3 technology and tokenisation. Our designs on products such as Permissionless Perks, Smart Layer, Brand Connector, and Brand Extender have been used by thousands of people, and we continue to innovate with their incredible team.

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OUTCOME

Results

$1.9M

AMOUNT RAISED

3X

FUNDING ROUNDS

100+

NFTS DESIGNED

"We engaged We Discover to help our business with a complete rebrand process. Our experience with the team at We Discover has been top notch. they have been very professional in their approach delivering exceptional creative ideas. We were very happy with the outcomes, and I would thoroughly recommend them for any branding or design project."

BRENT ANNELLS, CMO

SMART TOKEN LABS / ex uber & facebook