A Brand Built to Last
Opportunity
As Gorilla Construction continued to grow, their existing branding no longer aligned with their evolving business and ambitions. Their logo lacked a modern aesthetic and failed to communicate their strength, reliability, and craftsmanship effectively. They sought a brand identity that would not only enhance their recognition but also establish consistency across all platforms, from signage to digital assets.
WHAT WE DId
We worked closely with Gorilla Construction to develop a logo and brand identity that aligned with their values and market positioning.
- Brand Discovery & Research: We conducted in-depth research into Gorilla Construction’s industry, competitors, and target audience to ensure the new logo effectively represented their brand.
- Concept Development: Our team explored multiple design directions, refining ideas that balanced professionalism, strength, and modernity.
- Logo Design & Refinement: We created a series of logo concepts and iterated on them based on client feedback, refining the typography, iconography, and colour palette to ensure a strong and cohesive brand identity.
- Brand Guidelines: We developed a set of brand guidelines to ensure consistency in how the new logo and visual identity were applied across various mediums, including digital platforms, signage, and printed materials.
- Final Delivery: We provided Gorilla Construction with a complete set of high-resolution logo assets and usage guidelines to maintain brand consistency moving forward.
Outcome
OUTCOME
The new logo and brand identity firmly establish Gorilla Construction as a modern, forward-thinking leader in the industry. This refined design embodies their unwavering commitment to craftsmanship, reliability, and expertise, crafting a bold and distinctive visual presence that sets them apart from the competition. With a striking and cohesive brand identity, Gorilla Construction is poised to elevate its reputation, strengthen market influence, and leave a lasting impression on clients and stakeholders alike.
The response to our newly defined brand territories and final logo identity has been overwhelmingly positive, with clients and stakeholders praising its clarity, modern aesthetic, professionalism, and strong alignment with Gorilla Construction’s core values. As we roll out the refreshed branding across key touchpoints, we expect to see a noticeable lift in brand recognition, deeper audience engagement, and a stronger presence in the market.
Joshua Vassallo
Gorilla Construction