We took a structured and user-focused approach to redesigning the Gorgias pricing page, ensuring a balance between clarity, usability, and business goals.

• Heuristic Analysis
  We conducted an in-depth evaluation of the existing pricing page, identifying usability issues and areas for improvement. Our team assessed the user journey to pinpoint friction points and opportunities for enhancement.
  
  
• Competitor Benchmarking
  We analysed competitor pricing pages to understand industry best practices and identify opportunities for differentiation. We explored how others presented complex pricing models and drew insights to inform our approach.
  
  
• User Flow Mapping
  We developed an optimised pricing flow to ensure clarity and ease of use. By structuring the page logically and intuitively, we aimed to remove confusion and make decision-making effortless.
  
  
• Wireframing
  We created wireframes to validate the proposed structure and logic with the Gorgias team. Through multiple iterations and feedback sessions, we refined the layout to meet both user and business needs.
  
  
• High-Fidelity Design
  Our team translated wireframes into detailed, high-fidelity mockups that aligned with Gorgias’ brand identity and optimised the user experience. We focused on clarity, accessibility, and conversion-driven design.
  
  
• Interactive Prototyping
  We built an interactive prototype in Figma, allowing the Gorgias team to experience the new pricing page in action. This showcased key interactions—such as the ticket slider and pricing calculator—ensuring an intuitive experience.
  
  
• Quality Assurance
  The team collaborated with the Gorgias development team, providing QA support to ensure the final implementation met our design specifications. We reviewed the developed page thoroughly, ensuring functionality and visual execution matched our intended user experience.

Through this collaborative process, we delivered a redesigned pricing page that:

• Simplifies the ticket-based pricing model, making it easily understandable for users.
• Balances the needs of the sales team with an intuitive user experience.
• Enhances user engagement through interactive elements.
• Provides a clear and efficient pathway for potential customers to select the appropriate plan.

Specific metrics are pending as the new pricing page gathers performance data. However, early feedback from Gorgias and initial user interactions indicate a more intuitive and engaging pricing experience. We anticipate improvements in conversion rates and user satisfaction as data becomes available.

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