A Trusted DeFi Brand, Designed to Grow

Swell is a non-custodial ETH liquid staking protocol that helps stakers and node operators optimise yield in DeFi. It was founded in late 2021 with a desire to safeguard Ethereum and has since evolved into a fully functioning protocol.

Services

CREATIVE DIRECTION
PRODUCT DESIGN
WEB DESIGN
BRANDING
3D ANIMATION

Opportunity

Swell, an emerging player in the DeFi space, came to us without an existing brand identity or proper online presence. In a competitive crypto market where trust and innovation are key, they needed a powerful and cohesive brand to stand out. More than just a logo, Swell required a full suite of design services to create a digital experience that would capture their values of trust, innovation, and oceanic inspiration, ensuring their platform was user-friendly and visually appealing. Swell chose our Pro Plan Design Subscription to access the ongoing, flexible support needed for these goals.

WHAT WE DId

Rather than a one-off project, we became Swell’s long-term design partner. Through our Pro Plan design subscription, we provided ongoing creative support as their brand evolved over three years.

Branding & Identity

We crafted Swell’s visual identity through workshops, drawing on oceanic inspiration to build a brand that conveys trust, innovation, and tranquility.

Product & Platform Design

Beyond aesthetics, we designed an intuitive, user-friendly platform that stayed true to Swell’s brand ethos and ensured seamless interaction.

Ongoing Brand Growth

With our flexible subscription model, we continuously refined Swell’s identity, developed sub-brands, and ensured consistency across all touchpoints.

Full-Spectrum Creative Support

Swell benefited from a comprehensive suite of design services, including:

  • Branding – Logo, color schemes, typography, and brand guidelines
  • Product & UX Design – Intuitive interfaces and experiences
  • Website Design – Responsive, user-friendly web experiences
  • Video & Animation – Engaging brand storytelling
  • Illustration & Print – Custom visuals and marketing collateral

This partnership ensured Swell’s brand remained dynamic, cohesive, and impactful.

Check out our work in action: swellnetwork.io

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Outcome

Our ongoing partnership with Swell delivered measurable results:

  • Stronger Brand Recognition – A cohesive identity that made a lasting impact.
  • Enhanced User Experience – Improved engagement and platform interaction.
  • Consistent Brand Presence – Unified branding across main and sub-brands.
  • Industry Growth – Increased visibility and credibility in DeFi.
  • Stakeholder Praise – Positive feedback on brand clarity and usability.

Through our Pro Plan design subscription, Swell accessed flexible, high-quality design support that scaled with their growth. This approach ensured a seamless brand experience while adapting to the fast-paced DeFi market. Three years in, we’re proud of the impact and excited for what’s next.

OUTCOME

Results

$74M USD

AMOUNT STAKED

9K

STAKERS

“The team at We Discover were pivotal at designing a 0 to 1 product for our stakers that was beautiful and intuitive. The solid product provided enough trust for our users to stake what is now $12m USD in 10 days in a brand they never heard of.”

Kevin Chee, CPO

Swell Network

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