A Trusted DeFi Brand, Designed to Grow
Opportunity
Swell, an emerging player in the DeFi space, came to us without an existing brand identity or proper online presence. In a competitive crypto market where trust and innovation are key, they needed a powerful and cohesive brand to stand out. More than just a logo, Swell required a full suite of design services to create a digital experience that would capture their values of trust, innovation, and oceanic inspiration, ensuring their platform was user-friendly and visually appealing. Swell chose our Pro Plan Design Subscription to access the ongoing, flexible support needed for these goals.

WHAT WE DId
Rather than a one-off project, we became Swell’s long-term design partner. Through our Pro Plan design subscription, we provided ongoing creative support as their brand evolved over three years.
Branding & Identity
We crafted Swell’s visual identity through workshops, drawing on oceanic inspiration to build a brand that conveys trust, innovation, and tranquility.
Product & Platform Design
Beyond aesthetics, we designed an intuitive, user-friendly platform that stayed true to Swell’s brand ethos and ensured seamless interaction.
Ongoing Brand Growth
With our flexible subscription model, we continuously refined Swell’s identity, developed sub-brands, and ensured consistency across all touchpoints.
Full-Spectrum Creative Support
Swell benefited from a comprehensive suite of design services, including:
- Branding – Logo, color schemes, typography, and brand guidelines
- Product & UX Design – Intuitive interfaces and experiences
- Website Design – Responsive, user-friendly web experiences
- Video & Animation – Engaging brand storytelling
- Illustration & Print – Custom visuals and marketing collateral
This partnership ensured Swell’s brand remained dynamic, cohesive, and impactful.
Check out our work in action: swellnetwork.io






Outcome
Our ongoing partnership with Swell delivered measurable results:
- Stronger Brand Recognition – A cohesive identity that made a lasting impact.
- Enhanced User Experience – Improved engagement and platform interaction.
- Consistent Brand Presence – Unified branding across main and sub-brands.
- Industry Growth – Increased visibility and credibility in DeFi.
- Stakeholder Praise – Positive feedback on brand clarity and usability.
Through our Pro Plan design subscription, Swell accessed flexible, high-quality design support that scaled with their growth. This approach ensured a seamless brand experience while adapting to the fast-paced DeFi market. Three years in, we’re proud of the impact and excited for what’s next.
OUTCOME
Results
$74M USD
AMOUNT STAKED
9K
STAKERS


Kevin Chee, CPO
Swell Network